Gisele Bündchen is not only a supermodel, an environmentalist, and an entrepreneur but also a denim icon. The Brazilian beauty has been named the face of FRAME, a premium denim brand celebrating the Los Angeles lifestyle and culture. Bündchen stars in the brand’s winter 2023 campaign, which showcases the new collection of jeans, jackets, and leather pieces.
The campaign was shot by renowned photographer David Sims, who captured Bündchen’s effortless style and radiant spirit. In one image, she poses topless in a pair of extreme flare jeans, crossing her arms to cover her chest. In another, she wears a slouchy denim jacket with a belted waist and nothing underneath. She also rocks a tailored black blazer with low-rise jeans, a leather vest with wide-leg pants, and a long coat with white trousers.
The winter 2023 collection marks a new era for FRAME, founded in 2012 by Jens Grede and Erik Torstensson. The brand aims to create wardrobe essentials that are timeless, versatile, and high-quality. FRAME also embraces sustainability and social responsibility, using organic cotton, recycled materials, and ethical practices.
Bündchen is the perfect choice to represent FRAME, as she embodies the brand’s values and vision. She is more than just a model; she is also an activist, a philanthropist, and a mother of two. She has been involved in various environmental causes, such as planting trees in the Amazon rainforest, promoting clean water initiatives, and supporting the United Nations Environment Programme as a goodwill ambassador. She has also donated to charities such as Save the Children, Red Cross, and Doctors Without Borders.
Torstensson said in a press release that he was honored to work with Bündchen and that she was a dream come true for the brand. “She is an entrepreneur, a mother and an environmentally-focused individual, who embodies wellness and thoughtfulness with an incredible work ethic and effortless style,” he said.
Bündchen also expressed her excitement for the collaboration on her Instagram account, where she shared some of the campaign images with her 18 million followers. She wrote: “I’m so happy to be part of @frame family. I love their timeless pieces, and I love their commitment to sustainability, which is aligned with my values.”
The winter 2023 collection is available now at FRAME stores worldwide and online and at selected retailers such as Net-a-Porter, Matches Fashion, MyTheresa, Neiman Marcus, and more. The prices range from $195 to $1,295.
If you are looking for denim inspiration for the colder months ahead, you can’t go wrong with Gisele Bündchen’s looks for FRAME. Whether you prefer flared or straight-leg jeans, oversized or fitted jackets, or leather or wool coats, you will find something that suits your style and personality. And you will also be supporting a brand that cares about the planet and the people.
