Kate Moss, Claudia Schiffer Star in Versace Fall 2025 Campaign

Donatella Versace’s Final Campaign

Donatella Versace ends her 28-year creative leadership with the Fall-Winter 2025 collection. The campaign features Kate Moss, Claudia Schiffer, and Anok Yai, among others. Shot by Mert & Marcus, the visuals combine vintage Versace iconography with current designs. Every image supports the transition of power while reaffirming the brand's core identity.

Creative Direction and Visual Messaging

Iconography and Legacy Symbols

Metallic mesh, leopard print, Baroque detailing
Bold stances, sharp composition
Visual callback to campaigns from the 1990s and 2000s

Themes Behind the Imagery

Loyalty, power, and female solidarity dominate
Donatella’s personal bond with the models shapes the storytelling
Each model represents a distinct era of the house's evolution

Model Lineup and Wardrobe Highlights

Supermodels Headline the Cast

Kate Moss — leopard-print romper, slicked-back hair
Claudia Schiffer — gold catsuit with cut-outs
Anok Yai — puffer coat with regal purple tones
Kristen McMenamy — black mesh bodywear
Amber Valletta, Liu Wen, Natasha Poly, Mica Argañaraz, Jacqui Hooper, Saskia de Brauw round out the lineup

Wardrobe Construction and Materials

Bold tailoring balanced by fluid silhouettes
Archive-inspired construction, updated for modern fit
Intentional fabric juxtaposition: mesh vs. velvet, denim vs. satin

Image gallery:

Executive Shift and Brand Ownership

Donatella’s Strategic Exit

Dario Vitale takes over as Creative Director on April 1, 2025
Donatella transitions into a brand ambassador role
Last campaign used to signal stability during handoff

Corporate Transactions

Event	Detail
Acquisition	Versace sold to Prada Group for approx. $1.38B USD
Announcement Date	April 2025
Ownership Shift	From Capri Holdings to Prada Group

Brand and Market Impact

Strategic Positioning

Campaign bridges legacy and new creative direction
Focus on brand consistency during management shift
Images provide emotional continuity to loyal customers

Retail and Marketing Takeaways

Position campaign visuals as collectible or commemorative
Emphasize Donatella’s influence across decades in press kits
Introduce Dario Vitale by tying his early designs to Donatella’s signature looks

Conclusion

Versace’s Fall 2025 campaign is direct, deliberate, and symbolic. Donatella exits on her terms. She hands the aesthetic baton to a new voice. The brand avoids spectacle and opts for focus: strength, loyalty, control. That’s not nostalgia—it’s positioning.