Breil and Abarth have teamed up to create a limited-edition watch inspired by the new Abarth 500e, the first electric model from the Italian racing car brand. The Breil Abarth 500e watch is a tribute to the performance, design, and innovation of the electric hot hatch, and features a Seiko NH70 automatic movement, a skeletonized dial, and a striking acid green color. In this article, we will explore the history and features of both the watch and the car, and see how they reflect the values and personality of the Scorpion brand.
The History of Breil and Abarth
Breil is an Italian watch and jewelry brand that was founded in 1935. Breil is known for its unisex style, original design, and exquisite Italian character. Breil has always been an avant-garde brand, able to anticipate trends and dictate new style rules through surprising creations. Breil has also been a pioneer in using steel as the main material for its products, creating a new market for contemporary fashion jewelry.
Abarth is an Italian racing car and high-performance brand that was founded by Carlo Abarth in 1949. Abarth has a rich motorsport heritage and is best known for producing small, fast cars, often based on Fiat models, that have been modified for performance. Abarth’s logo is a shield with a stylized scorpion on a yellow and red background, symbolizing Carlo’s astrological sign and his passion for speed and challenge. Abarth’s motto is “small but wicked”, reflecting its philosophy of creating powerful and agile cars that can compete with bigger and more expensive rivals.
Breil and Abarth have been collaborating since 2011, producing a series of watches that celebrate the spirit and design of the Scorpion brand. The Breil Abarth 500e watch is the latest product of this partnership, and marks a new era for both brands, as they embrace the electric revolution and the future of mobility.
